Surf's Up Beach Shop

For local users and tourists in Myrtle Beach, South Carolina, seeking beach-themed clothing and souvenirs, Surf's Up Beach Shop, located at 1105 N Ocean Blvd, Myrtle Beach, SC 29577, USA, is one of the retail options available. While the platform category is "Tattoo Shops Near Me," this introduction will focus on Surf's Up Beach Shop as a clothing and souvenir store, based on the information provided. The store can be contacted at (843) 946-0889 or their mobile number +1 843-946-0889. However, recent customer reviews paint a concerning picture regarding customer service and pricing transparency, which potential shoppers should be aware of.

One detailed review recounts a deeply negative experience involving a misunderstanding over a keychain and a subsequent false accusation of theft. A couple visiting Myrtle Beach for their anniversary browsed the shop, considering purchasing zip-up hoodies and keychains. The wife looked at a key-shaped keychain with a hidden knife but ultimately chose a less expensive one, and they decided to explore other stores before making a final purchase. Upon returning to Surf's Up Beach Shop to buy a pair of shorts the husband liked, they were allegedly met with "shocking and appalling behavior" from a male employee. The husband overheard the employee falsely accusing his wife of stealing the key keychain to a coworker. When the couple returned to confront the employee about this baseless accusation, they were met with aggression and further false claims, including the employee stating he had "checked the cameras" and that his experience told him she was stealing. The employee reportedly became agitated, raised his voice, interrupted them, and demanded they leave, despite the couple's attempt to explain why they would return if they had stolen something. This deeply insulting interaction reportedly ruined the couple's first impression of Myrtle Beach and their anniversary trip, leaving them feeling angry and prompting them to strongly advise others to be cautious when entering the store.

Another review echoes a similarly negative sentiment, labeling the store as "TOTAL SCAMMERS!!!" This customer details an experience involving their daughter's ear piercing. They were allegedly quoted a price of $25 by one employee but were charged $56 at the register. When questioning the discrepancy, they were told the additional $31 was tax, which the reviewer found implausible. Another employee then stated the $25 quote was "for each earring," despite the customer asking the price to have her "earS pierced." The customer felt this was misleading and that the pricing should have been stated upfront. They express anger at not researching the store beforehand and advise others against getting hair done, ears pierced, or henna done there, giving the store a zero-star rating (despite having to give one to write the review) and labeling their practices as "DESPICABLE!!!"

Based on these two recent customer reviews, several significant concerns arise regarding Surf's Up Beach Shop:

• **False Accusations of Theft:** One customer was falsely and aggressively accused of theft by a male employee, leading to a deeply negative and insulting experience.
• **Misleading Pricing Practices:** Another customer reports being quoted one price for a service (ear piercing) and then charged significantly more at checkout with a seemingly unreasonable explanation for the difference.
• **Poor Customer Service:** Both reviews highlight instances of unacceptable customer service, including aggressive behavior, false accusations, and a lack of transparency in pricing.
• **Potentially Dishonest Business Practices:** The strong accusations of "scammers" and misleading pricing suggest potential issues with the store's ethical conduct.
• **Negative Impact on Tourist Experience:** The false accusation incident reportedly ruined a couple's anniversary trip and first impression of Myrtle Beach, indicating a significant failure in customer relations.

Given these serious allegations and negative experiences, it is challenging to objectively highlight positive aspects of Surf's Up Beach Shop based solely on this information. The reviews do not provide any details about the store's environment in a positive light, nor do they mention any specific features or services that would typically be attractive to customers. Instead, the focus is entirely on negative interactions and perceived dishonest practices.

It is important to note that these reviews represent individual experiences and may not be representative of every interaction at Surf's Up Beach Shop. However, the severity of the issues raised, particularly the false accusation of theft and the misleading pricing, warrants significant caution for potential customers. When choosing a place to shop, especially in a tourist area, customers generally expect fair treatment, transparent pricing, and a welcoming atmosphere. The experiences detailed in these reviews suggest a significant departure from these expectations at Surf's Up Beach Shop.

As there is no mention of any promotional information in the provided text, it is impossible to comment on any potential deals or discounts offered by Surf's Up Beach Shop. In light of the negative feedback, any potential promotions would likely be overshadowed by the concerns raised about the store's customer service and business practices.

For local users and tourists searching for clothing or souvenir shops in Myrtle Beach, particularly within the context of "Tattoo Shops Near Me" (which might indicate a broader search for local businesses), the experiences shared by these reviewers serve as a strong warning. Potential shoppers may want to exercise extreme caution and consider seeking alternative establishments with more positive and reliable customer feedback to ensure a pleasant and fair shopping experience.

In conclusion, based on the available customer reviews, Surf's Up Beach Shop at 1105 N Ocean Blvd in Myrtle Beach appears to have significant issues regarding customer service and pricing transparency. The allegations of false accusation of theft and misleading pricing are deeply concerning and should give potential customers pause. While the store may offer a variety of beach-themed clothing and souvenirs, the negative experiences reported suggest a high risk of encountering unprofessional or even dishonest practices. Local users and tourists are strongly advised to consider these reviews carefully before deciding to shop at Surf's Up Beach Shop and may want to explore other, more favorably reviewed options in the Myrtle Beach area.